Today, it seems like every industry is tapping into the great potential of influencer marketing for creating brand awareness. There is no doubt that many brands in various industries have become wildly successful all because they invested wholly in influencer marketing and made all the right moves with the influencers they work with.
Take Fashion Nova for example. The LA-based clothing company was non-existent four years ago. But today, it has grown into a company of more than 600 staff just from their influencer marketing strategies. They have grown so big that all kinds of influencers from micro-influencers to huge stars like Kylie Jenner and rapper Cardi B have worn them.
Just like Fashion Nova, which is in the fashion and beauty industry, there are several industries that have greatly utilized influencer marketing. Influencer marketing platforms like iFluenz.com can help any company in these industries get in touch with an influencer of their choice.
The industries that have used influencers the most and greatly benefited from them are outlined below:
- Fashion & beauty
This is perhaps the industry to benefit the most from influencer marketing. Every day on your Instagram feed, you come across influencers from the fashion and beauty industry. They can be make-up artists, models, stylists, fashionistas, fashion magazine editors and more. Brands pay them to wear their shoes, clothes, accessories, or even use their make-up and mention it in their caption so that tens of thousands of their followers may see.
- Health & fitness
This is a hugely popular industry in the world of influencer marketing. It is highly likely that you see health and fitness influencers on your Instagram explore page every time you go on the app. From fitness instructors, trainers, yogis, to fitness models, there are various kinds of health and fitness influencers. What is really popular nowadays though, are people who can best be described as workout buffs, who have significantly transformed their body. They post before and after pictures, which boosts their authenticity factor since their thousands of followers can see with their own eyes how they have changed.
- Travel & lifestyle
Another industry that makes great use of influencer marketing is travel and lifestyle. There are so many kinds of influencers under this category such as budget travelers aimed at influencing the average person, influencers who travel in luxury in collaboration with airlines and hotels, home décor enthusiasts who share pictures of their super stylish homes, interior designers and more. Especially in this industry, user-generated content (UGC) is extremely important.
- Food & beverage
This industry works very closely with the health & fitness and travel & lifestyle industries, but is, nevertheless, a large enough industry to be treated individually. Food and beverage are parts of our everyday life, and influencers make use of this by sharing posts of mouth-watering food that they have cooked, or foods from restaurants and cafes that they partner with, or even foods from food brands that they collaborate with. This industry is perhaps the most powerful since food is such an intrinsic part of our daily life and influencers control our buying (and eating) decisions more than we realize.
This is a very broad industry, and it can include all kinds of entertainers, from singers and musicians, actors, dancers, comedians, gamers, movie and TV geeks, film reviewers, filmmakers and more. Perhaps the most popular type of influencer under this category would be a vlogger, which means a video blogger. This is a form of entertainment has grown to be extremely popular in the past few years, and many Youtubers like Liza Koshy have benefited from it.