The Power of Instagram for Food Brands

Instagram is extremely powerful and it achieves far-reaching results for brands. A true testament to the power of Instagram is how it has impacted positively the food and beverage (F&B) industry. The F&B industry has always been a ‘work-in-progress’. It’s one of the few industries where evolution is constant and inevitable. Raging trends today may […]

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The Future of Influencer Marketing

Influencer marketing has been recognized the fastest growing online marketing channel. In a survey conducted by Tomoson, 22% marketers agreed that influencer marketing was the fastest growing online customer acquisition model. Almost 60% are planning to increase their budget allocation for influencer marketing and 70% are seeing higher returns on their investments. The future really […]

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The Value of Influencer Marketing

Paid media or earned media, what works better for boosting ROI? This has been one of the oldest discussions in the marketing world and includes a key topic called ‘influencer marketing’. So what is influencer marketing? It is a process that helps identify, research, engage and support individuals who are capable of developing high-impact conversations […]

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