Influencer marketing is the fastest growing channel of marketing in America. The question is why it is suddenly getting every brand and marketer’s attention. The truth is you have been influenced by people all through your life. You follow recommendations made by people whom you like and ‘trust’. The same feeling works here. Why is […]
Month: April 2017
Marketing Your Product on Instagram: Why Visual Appeal Matters
At present, Instagram has more than 300 million average monthly users. This kind of following has encouraged numerous brands to find different ways of interacting with the growing Instagram community. And it’s not just the numbers which are noteworthy; it is also the kind of people using Instagram that has a big influence on sales. […]
The Future of Influencer Marketing
Influencer marketing has been recognized the fastest growing online marketing channel. In a survey conducted by Tomoson, 22% marketers agreed that influencer marketing was the fastest growing online customer acquisition model. Almost 60% are planning to increase their budget allocation for influencer marketing and 70% are seeing higher returns on their investments. The future really […]