Most marketers around the world are aware of the incredible advertising potential of social media platforms. Sites like Instagram, YouTube, Facebook and Snapchat thrive on user generated content, and through the years, they have managed to gather a user base of millions. Instagram, for instance, has a monthly user base of 500 million people. The […]
Month: June 2016
Product Placement on Instagram : Do’s and Dont’s
Brands are reaching out to mainstream and local celebrities to promote their product on social media platforms like Instagram. While Instagram product placement campaigns have been around for a while now, some brands are still testing the waters with it. If your brand is looking to implement an Instagram product placement campaign, here are some […]
How Influencer Marketing Changes the Game
Businesses are spending an increasing amount of their marketing dollars on influencer marketing. 59 percent of marketers in a survey said that they are increasing their influence marketing budget in the coming year. It is not without good reason that marketers are making a strategic shift to influencer marketing. Influencer marketing can help organically expand […]
Product Endorsement on Instagram: A New Trend of Advertising
With the advent of social media platforms, marketers have the benefit of a much more personal channel of communication that can be used to promote products and services. Statistica, a company that specializes in studying trends, has revealed in a report that the number of social media users is well above the 2 billion mark, […]
Increase Your Brand Awareness With Celebrities Product Placement
We are all familiar with the celebrity endorsed products on TV and there are quite a few that come to mind when think about the many brands that have famous faces associate with them. With the entrance of the social media platforms and their use for business promotion, celebrity endorsements have found yet another, brand […]