How Influencers and Brands can Find Mutually-Beneficial Matches

Brand partnerships have been proven to have mixed results for influencers. Some influencers have found these partnerships highly beneficial, while others have been burned by these relationships. This doesn’t mean that either brands or influencers should avoid these kinds of relationships. It simply means that it is important for brands and influencers to find the right fit, and manage the relationship in a way that will deliver the best results for everyone.

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