This article shows us the benefits of becoming a micro-influencer in 2020, but also the inconvenients of it. Perfect for those who want to make their way in influence marketing.
If you’re an influencer, chances are there that you may be simply enjoying yourself and posting stuff that people seemed to like. Then boom! You have 100,000 followers, and brands start approaching you to promote them to your followers for some payment.
Hashtags have become a widely known marketing phenomenon, which is why Instagram generates around 95 million photos posted on this platform each day. Before you head adding hashtags to your posts, here are a few things you must know.
Gone are the days when brands would rely on advertisements along to influence clients’ purchasing decisions. Consumers consider influencers to be authentic sources of information. Hence, they consider the opinion of influencers as key in making purchasing decisions. In this article, you will learn some of the benefits of influencer marketing.
These days, anyone with an iPhone and a decent Instagram following can call themselves an influencer. There’s a good reason for the market to be crowded. Brands spent $8 billion on influencer marketing in 2019, with projections for that amount to expand to $22 billion by 2022.
In today’s interconnected global economy, brands are always eager to expand to other markets. It’s now being made easier thanks to the latest developments in technology, social media, e-commerce, online marketing platforms/software, and etc. Since we’re talking about global expansion, translation and localization is part of the picture. But that’s where bumpy road starts.
There’s an old and classic song – “It’s a Small World.” And never has that been truer than today. We can thank technology. In this new small digital world, companies and customers can do business across all borders and in all languages, opening up wide new markets for business growth.
Gone are the days when a few big-shot brands ruled the market. Today, thanks to the internet, the market is diluted with the influx of startups. New and new brands are entering the completion at a rapid pace. It is the customer’s world. In such a scenario, smart and effective marketing is the need of the hour. You need to project your product in a different light. The brand has to promise the average user something more than the others.