The Future of Influencer Marketing

Influencer marketing has been recognized the fastest growing online marketing channel. In a survey conducted by Tomoson, 22% marketers agreed that influencer marketing was the fastest growing online customer acquisition model. Almost 60% are planning to increase their budget allocation for influencer marketing and 70% are seeing higher returns on their investments. The future really […]

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The Value of Influencer Marketing

Paid media or earned media, what works better for boosting ROI? This has been one of the oldest discussions in the marketing world and includes a key topic called ‘influencer marketing’. So what is influencer marketing? It is a process that helps identify, research, engage and support individuals who are capable of developing high-impact conversations […]

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Brands that Succeeded on Instagram through Influencer Marketing: A Case Study

Since its launch in 2010, Instagram, the popular photo and video sharing application has managed to engage more than 400 million users and is now one of the leading platforms used by brands to build on their digital marketing strategy. Brands are busy crafting innovative social influencer strategies and executing wide-reaching influencer marketing campaigns. The […]

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