The landscape of influencer marketing has been continuously evolving and has become the preferred way of establishing and growing brands. In a recent study, 94% of digital marketers found influencer marketing to be highly effective as it can generate eleven times as much ROI as traditional forms of marketing. Not surprisingly, another 2018 Linqia study […]
Month: December 2018
How Much To Pay For An Instagram Influencer Post
Influencer marketing, has no doubt, proven to be one of the most successful marketing strategies in today’s digital age. In fact, it has almost overtaken traditional digital marketing, and its’ not that difficult to understand why. People tend to trust other people more than they trust prints and billboards. If a public figure is endorsing […]
What Industries Are Using Influencers The Most?
Today, it seems like every industry is tapping into the great potential of influencer marketing for creating brand awareness. There is no doubt that many brands in various industries have become wildly successful all because they invested wholly in influencer marketing and made all the right moves with the influencers they work with. Take Fashion […]
5 French food influencers to look out for in 2019
Ce n’est pas de la tarte (it’s not easy) to have a strong presence in the world of French cuisine. But with the right help, companies active in the Food & Beverage industry can easily make their mark on the culinary world. French cuisine is one of the most loved in the world and countries […]
Why Startups Do Better With The Help Of Influencers?
Unless you already have a big stash of funds, it can be hard being a startup. You need to market yourself well to bring in the revenue, but you need the revenue to market yourself effectively. Luckily we live in a day and age that creates several loopholes in this seemingly catch-22 situation. A relatively […]
How Universities Can Attract Students With Influencers
Businesses everywhere are beginning to understand the full potential of influencer marketing. For those of you who are not quite sure of what influencer marketing is, it is a form of marketing that targets influencers, or industry experts who have the power to influence potential customers. This is a very powerful marketing strategy because influencer […]
How To Repurpose Influencer Generated Content
Consumers today are smart and educated people who can tell when they are being marketed to. They can tell when someone is trying to sell them something that the seller himself/herself doesn’t really believe in. This kind of shallow marketing is a thing of the past, because today, people are looking for authenticity and genuineness […]
How Food Brands Are Making The Best Out Of Influencers
Influencer marketing and food is the perfect combination. Everybody loves food, and everybody loves to receive suggestions on which new restaurant or café to go to, or which new food to try. The great thing about influencer marketing is that people don’t mind if the content they see is sponsored, especially for food brands. What […]
How Can Not-for-Profit and Other Charitable Organizations Use Influencers?
The days of non-for-profit and other charitable organizations having limited access to effective marketing strategies are over. Today, thanks to the power of technology and social media, these organizations can make use of influencer marketing like so many industries do. Not only does working with influencers lend more credibility to your cause, but it can […]