Instagram has become a must-use app. It is an entire world in itself. While you say you use the app to stay connected with friends, everyone knows you also use Instagram to keep an eye on your favorite brands. Social media influencers are the next celebrities of the world. They are everywhere and there is […]
Month: February 2018
Influencer Marketing Terms and Definitions
Influencer marketing has become such a successful strategy that it now serves as an advertising gateway for lots of people. If you are a newbie in the influencer industry or are trying to chip into this lucrative form of marketing, then you should know and understand the common terms used in their methods and tactics. […]
Fashion Week: Why Involve Instagram Influencers?
When Nicolette Mason started her blog in 2008, she did so to give wings to her passion – fashion. As a plus-sized, Middle Eastern, queer woman, Mason was unsure if there was even a place for her in the fashion world. Fast-forward 10 years and now Nicolette Mason is one of the hottest Instagram fashion […]
How to Gain More Instagram Followers?
Instagram: The King of Engagement If you haven’t joined Instagram yet, you are missing out on a major chunk of the social media craze. Everyone seems to be on the platform today. Whether it’s an individual or a brand, Instagram has emerged as a popular tool for sharing image-based content. As of September 2017, Instagram […]
What is a Micro-Influencer?
Influencer marketing has gained a lot of prominence in the recent times, with many brands recognizing its power in driving brand awareness, generating more leads and increasing conversion rates. But there’s something new coming into the scene– micro-influencer. Bloggers, instagrammers, television personalities, YouTube vloggers or a mix of them are used by savvy marketers as […]
Why Marketers Are Increasing Their Influencer Marketing Budget ?
Marketing is undergoing an evolution. Today, it isn’t just about the 4P’s. Social media is a force to be reckoned with and brands need to incorporate social media into their marketing mix to stay relevant in the eyes of prospective customers. When it comes to social media, brands can’t stop at static engagement through advertisements […]
How Influencer Marketing Boosts Other Marketing Means?
Influencer marketing is an integral part of a brand’s promotional strategy. It ties together various marketing mediums and adds a very personable and realistic flavor to the marketing campaign. To help you understand the impact that influencer marketing has on a brand, let’s look at how influencers affect the success of a brand’s other marketing […]