Influencer marketing has reached an all-time high in terms of popularity. And this has led to a rise in the number of influencers as well. Almost anyone with a decent social media following is trying to market themselves as an influencer.
There is no scarcity of influencers for brands and marketers to collaborate with. In fact, a lot of influencers even include their contact details in their Instagram bios and actively seek collaborations.
However, not all influencers are authentic and good at what they do. And, they are often very selective about which brands they choose to work with. After all, they risk their personal reputations if they start working with irrelevant business partners.
That is why you need to have a solid pitch and strategy for reaching out to Influencers. Contrary to popular belief, it is not as simple as sending an Instagram message asking for a collaboration.
You need to have a strategic pitch that should clearly highlight why an influencer should work for you. You also need to plan how you will approach an influencer the right way.
Here are some tips on how to approach Instagram influencers for collaborations: