Hello Society, an influencer marketing agency, introduced the term “micro influencers” and found out that involvement in advertising campaigns with their participation is 60% higher, and the campaigns themselves are 6 times more effective than with well-known bloggers.
A micro-influence advertising campaign will be particularly effective if it targets millennials, people born after 1981, who are deeply involved in digital technology. They do not trust traditional advertising, are looking for a new and reliable source of information and are expecting an informal presentation.
So, here are my recommendations on how to become an influential person in social networks and, following the advice below, actually make some money on it.
The times when you had to leave your home, communicate with other people face-to-face and go to work in the office to earn money are over.
With the advent of technology, you can make money online, and one of the newest and most classic examples of this is the impact on social media.
More and more people and companies now see social media as a necessity, not just a pastime that makes it easier and faster for you to make money.
But what does a micro Influencer do on social media and how can you really make money from it?
What is social media impact?
In case you didn’t know, a powerful person on social media is someone who can influence the decision to buy of another person based on their online presence. They influence people because of their knowledge, skills or experience in a certain niche.
Bloggers, celebrities and industry leaders are considered examples of the influence of social media. Most often, products or services approved by influencers will be recognized by their audience if they have such a need or desire.
If a particular blogger swears about the benefits of a particular cosmetic brand, some of its subscribers decide to follow the recommendation and buy the product. Such influence can be a powerful marketing tool, especially for young or small companies.
Being a successful micro Influencer on social media can be a great way to earn extra income in your spare time, because you can work mostly anywhere and anytime. You don’t have to stick to an exact schedule because you are your own boss.
How to become an Influencer on social media?
Working as an Influencer on social media can be very attractive to many.
Since most social media platforms are simple to navigate, working as a social media powerhouse can be a simple task. But keep in mind that you are not the only person who wants to make money in this industry. As a rule, many of those who have been earning influence in social networks for many years have achieved great success in their careers.
If you want to achieve the same or even greater success, pay attention to the following tips on how to become an influential person in social networks:
Find your niche
One example is Justin Livingstone (@justinliv), an influencer who shows his 190,000 subscribers a photo where his bag contains not only a camera, sunglasses, bandanas and other things, but also Clinique skin care.
Influencer Marketing is a diverse market. You can find people who are experts in fashion, cars and gadgets.
They have spent most of their lives exploring a certain niche and using their knowledge to educate the online community.
If you want to do the same thing while earning money, first find your niche. The niche you choose is crucial, as it will make or break your success as an agent of influence in social networks.
To make sure you really have the interest and motivation to work as an agent of influence in social networks as long as possible, choose the niche that suits you. If you have a talent for DIY projects and crafts, publish content that can help the online community start their own business by selling handmade products.
Do not provide content for car maintenance if you know nothing about cars and how they work.
The more passion you have for your niche, the easier it will be to create great content and consistently publish it over weeks, months and even years.
Select your channel in social media
To attract Youtube audience Robin James was chosen, who conducts a video blog about men’s style, hairstyles, life styles (196,000 subscribers).
To be a successful Influencer on social media, you must decide which social media channel to use.
Since many social media channels are available today, it is important to choose the right channel because it can increase or decrease your chances of interacting with the target audience and making a profit.
To choose the most appropriate channel, take the time to ask yourself the following questions:
- Who is your target audience?
- What social media channel does your competitors use?
- What type of content will you create in the long run?
- What type of content is easiest to create?
- What are the latest trends in social media in terms of social media trends?
If the content is complex enough, don’t bend over. Find one or maybe two (for A/B testing) channels that are most effective and stick to them!
Develop your content strategy
Creating an authoritative name as a micro Influencer can be challenging at first, but it can always be done.
In addition to carefully selecting a niche, you must also learn how to develop a content strategy. You need to choose a content environment that can tell your target audience about a particular niche, while highlighting your personality and experience.
Typically, influencers use articles, images, and even videos as part of their content strategy. The 5-3-2 principle should be followed during this process.
Principle 5-3-2 means that in every ten posts on your social networks, five should be valuable content written by another person (preferably someone who is an expert in your chosen niche), three-informative content that you wrote yourself, and two of these posts should be about yourself.
This principle is an excellent strategy that can perfectly balance your target audience’s need for educational information, allowing them to learn more about your personal side. Allowing your personality to shine in your content can help you create a personal brand and credibility in a specific niche.
There are many other rules, including rule 9-1-1, but your posts should always be thematic and include the content of others to give your audience a wide range of content to consume and not just seem like self-promotion.
Sometime it is rather hard to develop content by yourself, Best Essay Writing Service on Reddit can help you with that.
- Distribute content correctly
No matter how informative and innovative your content may be, if no one sees it, all your efforts will be useless.
This is just one reason why you need to know how and where to distribute your content correctly. Here are a few tips to help you in this process:
Adhere to one theme according to the concept of a social network: Each social network is usually used for specific purposes. Instagram can be used to promote goods and services through images, while Twitter, in 280 characters, usually consists of text bursts. You can use different social networks for different content, but make sure you have time to update all these channels regularly. Using different social networks that do not have updates can have a negative impact on your name as an influential social media user.
Configure your message: Although you post the same content to different social networks, it’s best to spend time setting it up. Your target audience should feel that you really appreciate it, not that you’re filling it with spam messages.
Optimize your posts for mobile devices: If you want to succeed as an Influencer, you should always consider that not everyone will use a desktop computer when browsing the web. Due to the advent of technology, many people now use the Internet through mobile devices such as smartphones and tablets. To reach your entire target audience, make sure that all of your content is still available regardless of the device you are using.
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.