Instagram influencer marketing is a new way to get the word out about your latest products and services. The power of influencers on Instagram has taken digital marketing by storm and many brands are jumping on the bandwagon to have influencers market their brand. Unfortunately, there are many fake influencers out there.
Brands are now investing more than ever into influencer marketing and growing relationships with influencers. The global influencer market is set to grow to $22.3 billion by 2024. This is because consumers are seeking authenticity, and influencer marketing offers that to them.
Instagram is a popular social media platform with over a billion monthly active users. That is probably why so many brands and marketers have flocked to Instagram to reach these potential customers.