The coronavirus outbreak and the resulting lockdown has affected everybody. Many companies are looking for ways to cut down on their running costs and the economy is beginning to collapse. But who would have thought that bloggers and influencers would be seriously affected too? According to an article at dissertation help, companies have cut down on their influencer marketing during this period. So many influencers are affected.
Well, this period will not last forever, that is sure. So, influencers have to start taking steps now for the future. Here are 13 things that bloggers and influencers can do during this lockdown.
- Engage with your audience
While everything was normal, you were probably just putting out content for your audience and putting out more products for them to try out. But you did not really create the time to engage them and interact with them. Now is the time to do that and strengthen the bond.
- Work on your content calendar
You know how much preparations you make before you create a blog post or social media post. Now is the time for you to work ahead of that. You have more time to yourself now to make a plan which you can follow for future posts.
- Carry out hashtag research
You probably have a number of hashtags that have been doing the trick for you over time and you have not had time to research new ones or determine if these hashtags are still effective. You can do some research now for a more effective hashtags campaign when things do get back to normal again.
- Try out videos
Bloggers and influencers create more text content. So maybe this is the right time to give video content a try. It can be intimidating at first because you are not used to it. But you will get used to it and it is a fun activity to get through the period.
- Do something different
You can use this period to do different things and try out something new. It can be anything apart from what you are known with. A good example is to change your style of content. Just to see how it looks and for the fun of it.
- Do giveaways
According to the writers at best paper writing services, the best way to remain relevant to your audience is to post relevant content and engage them regularly. You might have failed with the latter but you can make up for it now. And there is no better way than doing some online giveaways just for fun and engagement.
- Collaborate with other people
During this period, you can reach out to your friends, co-bloggers, and co-influencers and do some collaborative works. It will definitely expand your reach. You get to engage with your audience and also win over some from your collaborations.
- Start a blog
You might have had this on your mind for a while now, and are probably a blogger in your head already. With the free time you have on your hands, this is the time to take it off your to-do list and actually get it done.
- Update your blog posts
This one is for actual bloggers who haven’t had the time to update some of their old blogs even though they have had it on their to-do list for a while too. You can set apart this time to go through your own blog and do some extra works on it.
- Write new blog posts
Depending on your niche, you might be getting more or less traffic at this time. For example, travel blogs are getting less traffic now because of the lockdown. However, this should not stop the bloggers from making new blog posts. In fact, this is the time to get creative and write as much as possible. When normalcy returns, you will definitely get the traffic to your blog back. They would even spend a long time on your blog because of the overload of content they have missed.
- Create your media kit or update it
There is a high chance that you have had a different number since your last media kit update. You have probably not had the time for it, but now you do. Stop sending out those media kit without updating it. If you do not have one too, now is the time to create it.
- Create a pitch email
You probably have a pitch email that you have been using when trying to pitch a brand. If you do not, now is the time to create one, and if you do, you now revise and update it ASAP. Although it will be insensitive to pitch any brand at this time, you are simply preparing yourself for a better near future.
- Make a list of brands to pitch
This might be a hard task to accomplish because of the number of possible brands to pitch and as well the situation at hand. You can’t pitch those brands at the moment, but you should start thinking of the brands you can help with marketing and ads after this pandemic and create a pitch that’s specific to the brand.
This pandemic has put a stop to things that have become a part of our daily lives. But we do not have to stop ‘living.’ You can take the time to improve on your brand and start preparing for a post-pandemic period.
About the author:
Kurt Walker is a digital marketer and writing professional at the best assignment writing service UK. His favorite topics are social media and influencer marketing. Kurt is a father of two girls and a passionate New York Knicks fan.