There was a time when paid ads were the way to move forward for a marketer. It won’t be an exaggeration to say that paid ads are well past their prime and have lost their charm. According to Mavrck, only 6% of the millennials who form the core of the target group for most marketers […]
Author: Mélodie Bühler
3 Influencer Marketing Trends on Instagram
Influencer marketing is a new branch of digital marketing where key influencers or opinion leaders are targeted by brands and marketers, and through them, the brand’s message is driven to the larger target group. The marketer doesn’t use mass media channels to directly reach out to their ideal market group. Influencers are people with a […]
3 Examples of Influencer Marketing Mistakes and How to Avoid them
Influencer marketing is flourishing because advertisements are dying a slow, painful death. Consumers today have lost all respect and interest for advertisements that disrupt their activities and vie for their attention in a forced manner. A number of consumers are turning to ad blockers to create a barrier against unwanted intrusion of advertisements on the […]
Creating Social Media Images for Your Brand: Tips For Instagram
Creating a recognizable brand is not easy. It is an amalgamation of multiple strategies. However, it is important to create consistent brand voice which also includes having a consistent visual content strategy. Images and associated visual design elements often create the cue or the sign that helps the brain associate a particular color code, a […]