Instagram influencers are the ones which have the most presence on the social media platform. As a result, their opinions and posts matter a lot more than most other users of Instagram, making them a valuable resource for companies worldwide. But finding a way to promote your business using the clout of an Instagram influencer may not be that easy. Given below are the best ways to ensure that your influencer campaign reaps rewards for your company.
- Find the right Instagram influencer
Once you have decided to do a product endorsement campaign to increase your brand value, it is time to find the right fit. Instagram influencers can be identified according to the kind of content they post. As Instagram is a photo-centric app, the top instagrammers post content such as beauty, make-up, fashion, travel, adventure, lifestyle, interior design, fitness and food. Your choice of influencer will depend upon the kind of products and services that your company offers. Ifluenz’s instagrammer screening and matching algorithm ensure that you find the right fit for your Instagram campaign in order to have significant increase in sales!
- Communicate your expectations
Each Instagram influencer will have different expectations from your company, so make sure that you take the time to build a strategy that is mutually beneficial in the long run. To ensure that your Instagram influencer is properly integrated within your marketing strategy, involve them in the brand messaging and explain what you are aiming towards. Creating a personalized campaign with Ifluenz will give you all the tools needed to achieve this goal. Also, as the process of clicking photographs is purely creative, you will need to give the Instagram influencer the freedom to try different types of content to see which works best. Our screening process only match your product placement campaigns with influencers who can offer excellent engagement and traffic conversion.
- Monitor the campaign
Having an Instagram influencer to endorse your product can be beneficial to your brand by quickly building a positive brand awareness amongst your target demographic. Your Instagram account and company website will experience a lot more traffic and a considerable portion of that may be converted to sales. However, you will need to monitor certain key aspects of the campaign to make sure that everything is going as planned. You may use specific hashtags, dedicated landing page links and even interact with your customers. Our 7-day validation period allows you to monitor the endorsement performed and guarantees that you will be satisfied by the product placement promotion made by the influencer.
- Optimize gradually
Hiring an Instagram influencer requires you to make many adjustments in your marketing campaign, and this can be a learning process for your entire marketing team. As you monitor the progress of the campaign, find ways you can optimize the process and gain a better conversion ratio by experimenting with new ideas. You can even use recent trends in your industry and customer insights to further improve the effectiveness of your campaign.
Instagram influencers can massively increase your existing customer base, especially if your target demographics includes millennials.