Instagram is one of the most popular photo sharing social media networks in the world and the user base just keeps on growing. Businesses have been using the app to present their brands and products to their target demographic since a couple of years now. Savvy people have taken the next step and have influencers such as celebs, artists, sportsmen, models, bloggers and other trendsetters to promote their business to increase brand awareness and drive sales solely through their popularity on the app. The following tips will help getting the most out of your business presence on Instagram.
- Research
First off, some businesses sell better on a platform like Instagram than others. Make sure that you do enough of research to check if your target demographic uses the picture sharing app before you start. Business that have products like clothes, accessories, jewelries, decorative pieces, and other such items that can be sold with the help of photographs do well on this app. Our influencers know how to best present your products in order to have a maximum impact.
- Set up A Complete Bio
If you want your customers to feel comfortable purchasing things from you, you will need to provide as much information as you can about your business. Tell your audience who you are, what your company stands for, and include some interesting background like how you came up with the concept of starting a business. It is wise to display a website url and an email address so that potential customers can contact you if they face any problems or have any queries about the products.
- Set up a PayPal Account
PayPal is a service that allows secure online cash transfers and it is one of the most popular methods of payment for online businesses. It is also the payment method used by Ifluenz.
- Post Your Shopping Policies
Before you start selling your products online, it is important to publicly display the shopping policies of your business. Cover every aspect of the business like a return policy, if there is any, and areas where you can ship. As Instagram is used by a worldwide audience, you will need to specify if you are ready to ship to international customers.
- Take Great Photographs
Now that you have set up an account and a secure payment gateway, it is time to go live! Start with taking high quality photographs of your products in proper lighting and help your customers understand the size and usage of the product only using pictures. You may use a high end digital camera and edit pictures. Those pictures could also be used by influencers to promote your brand. On Ifluenz, you can upload your pictures when you create a campaign. That way if the promoting influencers do not actually have your product, they can download the pictures you have provided to post on their Instagram account.
- Use Hashtags
To draw in customers, use hashtags that are popular amongst other Instagram businesses of the same field. #clothesforsale and #instacloset, for instance, can be used to sell clothes on Instagram. Our influencers are well aware of the hasthags best practices to take your product placement campaign rocket high.
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It takes some time and effort to gain reputation in Instagram, and the key to it is to post frequently and interact with a large number of people. Creating product placement campaigns with Ifluenz will accelerate the process as influencers will endorse your brand and product and make subtle promotional posts that will be viewed by their loyal and engaged audience.