Influencers have become the lifeblood of every marketing campaign today and it’s important for brands to actively work with influencers to gain audience attention.
Hiring influencers for your fashion brand
The industry that benefits the greatest from influencer marketing is fashion. But, before we take a look at why companies need to hire fashion influencers, let’s understand why we need to hire influencers, period.
- More than 74% of prospects look for recommendations online before purchasing clothing and cosmetics
- 70% of teenaged YouTubers say they trust YouTube channel creators in product recommendations and they follow the beauty regime advised by them
- 4% of men and 15.4% of women are influenced by blog posts on fashion, while making a purchase decision
- Brands that included mentions by influencers found a whopping 22% increase in customer generation
These statistics reiterate the known truth that – influencers are extremely impactful in fashion marketing.
In terms of choice of social media platforms, Instagram ranks the highest and is home to more than 80% of the global influencers. If you’re a fashion brand and you wish to invest in influencer marketing, you’ll need to get yourself on Instagram.
Companies like ifluenz can help you find the perfect Instagram influencer for your business.
Top 7 US Instagram fashion influencers you need to know about
- Kylie Jenner
The owner of Kylie Cosmetics and superstar Kylie Jenner is probably every fashion brand’s dream influencer. With multiple fashion labels to her name, Kylie is the queen bee of the fashion world.
With an Instagram follower base of 105 million and upwards, Kylie Jenner is the perfect choice for a brand looking to launch itself into the world of fashion.
- Kendall Jenner
The next influencer on the list is also a Jenner and is a supermodel and television star on the side. Having worked with top brands like Balmain, Donna Karan, Marc Jacobs, Oscar de la Renta, and more, Kendall brings humongous experience to the table; not to mention her substantial social capital.
- Gigi Hadid
The blonde beauty of the fashion world, Gigi Hadid has over 38 million followers on Instagram. An A-list celebrity and supermodel, Gigi has worked with fashion big-wigs like H&M, Tommy Hilfiger, Victoria’s Secret, Moschino and more.
She’s featured on Vogue and Harper’s Bazar’s covers multiple times and hiring her would bring many big media publishers and fashion designers to a brand’s doorsteps.
- Cara Delevingne
Coming from a fashion background has given supermodel Cara Delevingne exposure to different facets of fashion; experience which will definitely add tons of value to any clothing and cosmetic brand.
Having walked for top names like Burberry, D&G and Chanel amongst others; and having acted in movies like Suicide Squad and Anna Karenina, Cara has oodles of experience working with demanding fashion designers and directors. Her expertise and versatility will be a plus anywhere.
- Leyna Bloom
Featured in fashion magazines for her stunning looks and brilliant style, model and influencer Leyna Bloom is best recognized as the first ever transgender model to grace the cover of Vogue India.
A model, dancer and transgender activist, Lenya shows her followers how to remain, cool, calm and unruffled whilst fighting for your rights. She is the perfect choice for brands looking to strike a chord with the younger generation.
- Ashley Graham
As one of the first plus-size models in the United States, model Ashley Graham faced a lot of criticism for her curvaceous figure. But, this didn’t stop the powerhouse diva. Taking the haters head on, Ashley walked for mega brands like Vogue, Elle, Glamour and Harper’s Bazar.
The chord she strikes with plus-size women around-the-world is absolutely phenomenal. She is the perfect choice for brands selling clothing and accessories for plus-size women.