Do you need inspiration for your new influencer marketing campaign? If yes, take a look at ifluenz’s list of the 5 most creative and highly-successful influencer marketing campaigns. These brands belong to the crème de la crème of influencer marketing ninjas.
Brands to look towards for influencer inspiration
Iconic fashion brand H&M has always been one that’s aced every single influencer marketing campaign its set into motion. With leading influencers like supermodels Gigi Hadid, Kendall Jenner & Jourdan Dunn (Balmain x H&M), fashion bloggers Ashley Guyatt & Julie Sariñana, model Ela Velden and fashionista Alyssa Coscarelli as their powerhouse influencers, H&M finds it very easy to promote their products to their customers.
A usual feature of H&M’s influencer marketing campaign is to have the influencers go about their normal routine while donning H&M’s latest collection.
Did you know that DJ Khaled is known for being ‘The King of Snapchat’ as much as he’s famous for his music? Well, Cadbury’s Stride Gum certainly knew all about it, and they snatched DJ Khaled up for their influencer marketing campaign before any other brand could.
The bubblegum brand allowed the superstar hip-hop artist to completely take control of their snapchat accounts in a social media takeover and allowed him to post quirky and ridiculously funny posts to promote their new range of gum called ‘Mad Intense Gum.’ The “unpredictable fun day” as Stride Gum called it, was an instantaneous hit with everyone.
Cosmetic brand Clinique is renowned across the world, but mostly for its women’s range of cosmetics and skincare products. When the iconic brand wanted to release its new range of products called ‘Clinique for Men’, they skipped the traditional advertising and head straight over to social media influencers Justin Livingston, Mikey de Temple and gang.
Partnering with male musicians, artists, directors, and sportsmen, Clinique had the men showcase various facets of a man’s life by posing in their favorite places with their most prized possessions. Part of this collection was the respective man’s most favored Clinique for Men product. The campaign was a huge hit and generated 67,000 interactions and 2.4 million impressions.
Brands don’t often use children in their influencer marketing campaigns. But that’s exactly what health snack brand NatureBox did. Well, to be fair, they didn’t hire the children themselves, but they hired renowned blogger Joanna Goddard to create posts about them, who in turn posted cute pictures of her three little ones enjoying the tasty treats.
When the world saw the adorable young ones eating the snack with such contentment, they wanted a pack too. It was at this moment that the children became the official influencers for NatureBox. Even today, Joanna’s pictures drum up thousands of likes within hours, propelling the food brand towards further fame.
While most cosmetic brands choose actresses and models to promote their products on social media, beauty start-up Glossier chose the less traveled route and asked regular, everyday women to post their experiences on the company’s website in the form of a video.
The women chosen for the task were micro-influencers, people with a small (less than 15,000) but dedicated followership. The brand organized a referral program where the influencers who referred other micro-influencers to try the products and post reviews would get discounts and freebies.
This tactic built Glossier over 337,000 followers on Instagram in a matter of months.
Wrapping it up
Whether big or small, the brands on our list made the right call and invested in influencer marketing. They used people who truly believed in the brand’s offering to run their campaigns. This added authenticity to the influencer marketing efforts.
End-to-end influencer marketing companies like ifluenz strive to do just this – find influencers who understand your origins and your inspirations to work with you to create stellar, super-successful campaigns that will be remembered for a lifetime.