13 of the Best Instagram Post Ideas for Businesses to Improve Engagement

Instagram has quickly become one of the most popular social media platforms for businesses. With more than 1 billion monthly active users, it’s become one of the most powerful social media platforms too. 

To reach out to this massive audience, you need to come up with unique and innovative posts that can catch their attention. These posts should resonate with them and push them to interact with your business. 

Here are some interesting Instagram post ideas for businesses that you can use to generate engagement on Instagram.


1. Unique Uses of Your Products


One of the best ways of promoting your products through Instagram posts is by showcasing their unique uses. You can show your customers how they can use your products to create different things. This can help catch their attention. 

Letterfolk, for instance, creates such posts to promote their customizable letter signs.


Image via Instagram


2. Contests and Giveaways


One of the most popular Instagram post ideas for businesses is that of contests and giveaways. 

Contests can instantly generate buzz on social media platforms such as Instagram, especially if the prize that you’re giving away is valuable. You should consider organizing contests frequently to generate engagement on the platform. 

For instance, StickyBunny recently announced they were giving away a Nintendo Switch Lite.


Image via Instagram


3. Product Photos


One of the simplest Instagram post ideas for businesses is that of posting product photos. However, you must ensure that these photos are as visually captivating as possible so that they can attract more eyeballs. 

You need to come up with unique and creative ways of styling your product photos to ensure that they are attractive to your audience on social media. 

Estee Lauder, for example, shares stunning images of their products. 


Image via Instagram


4. Thought Leadership


Businesses should consider showcasing themselves as thought leaders on Instagram. That’s why one of the best Instagram post ideas for businesses is to showcase your expertise. 

You can share some valuable tips related to your niche and build your reputation slowly on social media. This can help strengthen your brand image too. 

Sephora does this extremely well by posting helpful makeup videos on Instagram for their audience.


Image via Instagram


5. Sale Announcements


Whenever you have a sale or promotion, you should promote it as much as possible on social media to maximize sales. 

One of the best places to do so is Instagram, and post ideas such as this one have the potential for high engagement. All you need to do is create a post with stunning visuals and announce your sale through it. 

Note how Starbucks has announced their promotion through the post below.


Image via Instagram


6. Product Launches


One of the finest Instagram post ideas for businesses is that of product launches. You can generate buzz around your product as it launches by creating posts about its launch on Instagram. 

To spread the word even further, you could use a hashtag such as “#ProductLaunch” along with your branded hashtags. You can ask your customers on social media to post content with those hashtags, as well. 

For example, Schneid Studio announced their latest product through a stunning post on Instagram. 


Image via Instagram


7. Inspirational Posts


You can use your brand’s influence to inspire your followers. These are some of the best Instagram post ideas for businesses that can help you create a positive impact on your audience. 

Sports brands such as Nike create such posts frequently to push their audience on social media to do better and remain fit.


Image via Instagram


8. User-Generated Content


Coming up with engaging content for your Instagram account regularly can be quite a task. In such a situation, user-generated content can come in very handy. 

You can share the most engaging content created by your audience and use it on your account, (with their permission, of course). This is one of the best Instagram post ideas for businesses because it works as social proof as well. 

When people on social media see that other customers are using your products, they’ll automatically start trusting your brand. Additionally, it makes your customers feel special when you share their posts on your account. 

WeWork, for example, does this extremely well. They regularly share user-generated content on their Instagram account.


Image via Instagram


9. Milestones


Milestones are occasions when you should consider thanking your audience. This is why they are great Instagram post ideas for businesses. 

You can create these posts on special days, such as your business’ anniversary. It’s also a great idea to share these posts up when you cross milestones on Instagram, such as 10k, 50k, 100k, or 1 million followers. 

Taco Bell, for example, celebrates their birthday every year through such posts.


Image via Instagram


10. Influencer Collaborations


Influencer marketing is a great way to promote your brand on Instagram. Through it, you can access a wider audience and also win the trust of your target audience with ease. The content that influencers create is usually superior in quality and can easily engage their audiences. 

You can use this engaging content created by the influencers on your Instagram account and generate engagement from your followers too. The best part about influencers’ posts is that they appear as third-party posts and can help strengthen the trust of people in your brand. 

There are loads of Instagram post ideas for businesses that involve partnering with influencers. You could share their posts up as testimonials, do Instagram account takeovers, and more. 

However, for all of this to work, you need to find reliable influencers for your brand. To do so, you can use iFluenz. You can easily create your influencer marketing campaign on this platform and get it listed there. 

Interested influencers can apply to your campaign, and you can review their profile to see if they are suited for your brand. You can directly approve or reject their proposals and start working with them as well.

Once the content created by the influencers is approved and goes live, you can track the campaign in real-time through this tool as well. It’s also possible to purchase the content created by the influencers. 

For instance, Yves Rocher partnered with influencer, Laure est al, to promote their latest product, “Eco-Douche.”


Image via Instagram


11. Causes 


As a brand, you need to show that your business believes in promoting positive changes in the world. To showcase your efforts in doing so, you can come up with posts related to the causes you support. 

Some of the Instagram post ideas for businesses supporting causes include posts showing your work, crowdfunding campaign launches, and more. The goal of these posts is to show the human element of your brand. 

Kima Smart Ltd., for example, promoted a post of Beam a Smile Foundation to encourage people to donate to the cause.


Image via Instagram


12. Events and Holidays


Just like milestones, you can celebrate events and holidays by posting content on Instagram. These are great Instagram post ideas for businesses because they are timely as well. 

When you post content related to a holiday such as Christmas or Halloween, people are bound to engage with it. 

However, you shouldn’t restrict yourself to just the major holidays. You can come up with posts for smaller events related to your industry and get the attention of your audience too. 

For example, LovelyWholesale came up with a video post for their Instagram audience for Thanksgiving 2019.


Image via Instagram


13. Employees and Workplace


Posting pictures of your employees in your workplace is one of the best Instagram post ideas for businesses. By doing so, you can not only share a human element of your brand but can also tell a story about your employees. 

This helps add a personal touch to your Instagram account, and through it, you can reach the hearts of your followers. It shows that your brand cares about your employees too. 

You can also post photos of your workplace to showcase the environment in which your employees work. This helps display your company culture as well. 

Microsoft actively does this by sharing the photos and stories of their employees on Instagram.




Image via Instagram


Final Thoughts


Instagram is a great social media platform to promote your business. However, you must come up with unique Instagram post ideas to make it big on the platform. 

You can host contests, showcase uses of your products, announce sales, and product launches to get the attention of your followers. You can also leverage user-generated content, create inspirational posts, and build thought leadership through your Instagram posts. 

Partnering with influencers to create posts can also help you generate engagement on the platform. It’s also a great idea to post content supporting your causes. 

Do you have other unique Instagram post ideas for businesses? Please share them in the comments. 


Join the movement of businesses who are already benefiting from Instagram influencer marketing.

Create your campaign in 5 minutes with Ifluenz to enjoy seeing influencers promoting your brand.

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