Social media plays a big part in our day to day lives and businesses are using different platforms in order to thrive. Businesses are recruiting social media micro-influencers to help them advertise their companies. In this article, we are going to see how you can get the right influencers for your business.
Search for Micro-Influencers among your own social media followers
Most people and businesses have active social media accounts and they have followers on all of those platforms. If you are in this group, then it is advisable to search for a micro-influencer among your followers. This will be advantageous to you because:
- You will not waste time selling your brand or business to them because they already know about you.
- The partnership will be genuine because the influencer will be working with a business they like and are familiar with.
According to writing services that accept pay for essays, if you reach out to influencers who do not have a clue about you or your business, you will need to put in a lot of effort to convince them. A good business proposal can help you convince an influencer to join your company.
Perform Hashtag Researches and Conduct Keyword Searches
One of the best ways of finding social media influencers is by using hashtag and keyword searches. Some influencers may not know about your business, but they may have an interest in the services or products you offer. For you to use this method, you have to come up with words that relate to your business or the industry you are in. If you are in the food industry, you can use a term like ‘Pizza’ or ‘barbeque’ to search for influencers. You can also use hashtags to identify influencers. The hashtag you use must be specific. For example, if you are into selling beauty products, #beauty, #Makeup or #Makeup tips can give you good results. You can also go through the posts that turn up and see what they are about. Then choose the best influencer to contact.
Search for influencers using the Right Tools
It is hectic and time consuming to search for micro-influencers manually. Manual searchers will not give you important statistics like reply ratio, retweets or likes. Using third-party tools like:
not give you important statistics like reply ratio, retweets or likes. Using third-party tools like:
- iFluenz – one of the most useful tools, this is a platform which links the +25’000 registered influencers worldwide to brands and the fact that it is free to create a campaign. Just try it and you will feel all the benefits.
- BuzzSumo – It is not a free tool, you have to buy but it is worth every penny. The tool enables you to search for influencers using keywords. You can view stats like the number of followers and Retweets on the results page. You can also use BuzzSumo to find trending topics that can help you with your marketing effort.
- Influence.co – This is a free tool that can help you find potential influencers for free. You can search using usernames or categories which you can filter further until you get the influencers you like.
Joel Donnelly from a reliable company that prepares pre written essays says: “These tools will make it easy for you to get influencers to work with. They will help you get accurate feedback and help to save time that you can use for other marketing activities. There are other tools like Klear, Followerwonk and Ninja Outreach.”
Do a search for Local Bloggers
Niche bloggers can also be a good source to get influencers. Micro bloggers can be effective if your business operates within a certain area. This is because they engage readers in a certain geographical area. They also have a significant following which means they are micro-influencers. You can find them by using Google search. Search the term bloggers and include your location or city name. The results will give you a list of articles and top bloggers within your area. Including keywords will also help you get better results. From the results that you get, go through the articles and choose the best bloggers to get in touch with.
Try to connect micro-influencers at real-life events
Real-life events offer opportunities to link up with micro-influencers who can help in promoting small businesses. You can find influencers at events like workshops, seminars, exhibitions and business fairs that relate to the form of business you are doing. You do not have to look for them only on online platforms. In offline events, you can meet with micro-influencers and talk face to face. You may end up discovering micro-influencers who are in your friends’ cycle. When you interact with these influencers in person, it will be easier for you to tell them what your business is about and what your plans are. From there, you can see and tell if you are getting the right person to be a micro-influencer for your business.
Micro-influencers are the best in doing social media marketing for small businesses. They can give your business important online visibility at a cheap cost. We hope the tips in this article will be useful in guiding you on how to find influencers for your business.