Have you ever wonder which is better for influencers, TikTok or Instagram videos? Well, that is exactly what this article is going to take a closer look at.
The idea of influencer marketing is not new, and it has taken the market by storm right from the time it hit it. This form of marketing is going nowhere as of now as this industry is on the verge of growing even more. Moreover, social marketing giants are planning to increase the influencer marketing budgets this year as more brands are hovering towards this medium.
Influencer campaigns have become a big trend in marketing. This trend isn’t going anywhere anytime soon, and influencer marketing continues to gain power. When you visit Facebook, Twitter, or Instagram, you can notice that there are many influencers who promote various products. Influencers have loyal audiences and this method of marketing is so popular because it can demonstrate outstanding results.
Instagram proves to be the best platform for B2B marketers in 2020 to showcase their product and take their business marketing to the next higher level. However, using it needs a strategic approach and plan to make it more effective than the traditional email marketing on which most B2B and B2C marketers rely to generate leads.
You can use Instagram to raise brand awareness, encourage engagement, generate leads, drive conversions, and do a variety of other things to make your business better and more profitable long-term. After all, 83% of users say they discover new products and services on Instagram.
The advantages of influencer marketing for brands are countless. From increasing sales to building an engaged community around your brand, influencers offer an array of benefits for businesses large and small. But before jumping into it, you need to have an influencer marketing strategy. Here’s how.