Most business owners are now aware of how valuable social media tools like Facebook and Twitter can be in improving brand awareness, creating a hype about their products, spreading the good word about them and much more. However, a surprising number of these folks do not realize that Instagram is yet another equally powerful tool that they can wield to drum up publicity for their business, brand and products. And we term it ‘surprising’, because of the impressive statistics that show exactly how much influence this visual based platform can have over the virtual audience. Take a look at some facts and figures:
- At the end of 2015, there were over 400 million users on Instagram
- Instagram referrals translate into an average purchase value of $65, which is higher than Facebook and Pinterest
- Users on this platform share about 70 million pictures per day
There are many other astounding facts to share but we think these are quite enough to tell you that if your business does not have an Instagram promotion strategy yet, you are making a huge mistake. If you do and you are not yet leveraging the substantial power of influencers, you are still not getting as much mileage as you can out of your Instagram promotion efforts. After all, influencer marketing lets you connect with the individuals who use your product or who are likely to have links to those who fit your customer profile.
So, would you like to know how Instagram influencers can help take your brand to the next level?
Targeting a Focused Audience Group
The best thing about Instagram influencer marketing and the reason why you can benefit so much from it is that your influencer already has a relationship with the people who make up your target audience. That means, you are actually targeting a highly focused audience group that is most likely to convert into customers for your brand. The influencer’s audience is already aware of the niche that his or her Instagram posts tend to be about so when they visit his or her page, they are already primed to receive information or promotion about a product/ service just like yours. Or, look at it this way, the audience that visits this page is actually here because they are seeking just the kind of information you are providing on this channel. That makes communication so much more effective, quick and easy.
Partnering With Someone Who Is Familiar With The Audience
The second huge advantage that Instagram influencers bring to your brand is that they are people who already know how to win over their audience. They are familiar with the audience likes and dislikes, know what will grab attention and what won’t; they also know how to present a message so that it is received in the best possible way by the audience. It is because they know this that they have such a large following. By utilizing them as your social media influencers you leverage all of these skills of theirs to promote your product and brand.
Of course, you need to find a professional Instagram product placement platform like Ifluenz to get the full benefit of influencers working in your favor. Ifluenz will help find influencers who have a good percentage of audience members who closely match your target audience profile. The engagement levels of this target group should be sufficiently high, as well.