With the advent of social media platforms, marketers have the benefit of a much more personal channel of communication that can be used to promote products and services. Statistica, a company that specializes in studying trends, has revealed in a report that the number of social media users is well above the 2 billion mark, and the growth is likely to continue as more people gain access to smartphones.
The most popular social media sites such as Facebook, Twitter and Instagram experience massive monthly traffic. As of now, there are 500 million active users of Instagram every month, and more than 300 million daily users. With such statistics, the chances of building worldwide awareness of a brand using Instagram is very high.
Celebrity endorsement on a new platform
Celebrities have been endorsing products and services of businesses on television and print media for decades. The rules for these advertisements have been developed over time to ensure that institutions do not misuse the platform as it was one of the most influential forms of mass communication at the time. Social media platforms, on the other hand, are an interactive channel which brands can use to communicate with their customers on a much more personal level.
The culture of advertising on these platforms came naturally when businesses realized that celebrities have a direct means of communication to their target demographic. Now, celebrity endorsements are seen on the feeds of Instagram users who get to know more about the advertised brands.
Product placements have an effect on users
People who are connected to social media platforms also generally frequent a number of popular websites. All of this interaction through multiple media gives them the opportunity to keep track of new products and services in the industry of their preference. As there are so many ways that a consumer can now approach a business, it is difficult to measure the effect of advertisement campaigns in any one channel from a revenue standpoint. However, most businesses have experienced an increase in sales soon after a successful ad campaign on social media.
Research conducted by independent organizations have revealed that Instagram users do get interested about new products and services through advertisements in their feed. A recent survey showed that over 50% of the respondents admitted that they were tempted to visit the Instagram page of an endorsed brand when they saw an advertisement. The survey also found that women are more likely to open Instagram pages of brands than males and the average user was more likely to follow through if the frequency of celebrity endorsements is higher.
Actors, singers, celebrities and other influential people already have a considerable fan following on Instagram, and this has earned them the prospect of promoting brands. Professional Instagram product placement platforms like Ifluenz can help your business get in touch with the right influencers to endorse your products or services.