If you’re running a business that’s small and you haven’t yet managed to earn a large following, you will probably come to find that you won’t be able to easily reach out to influencers. In most cases, your messages will go unnoticed and no matter how good your offer is, the influencer you’re trying to approach will never see it.
Even though you might be just about ready to lose your faith and just try and stick to other marketing methods to promote your brand, you might need to keep in mind some ideas which can help you find more influencers to promote and support your brand. Here are some tips on how to make this process easier.
- Connect with influencers in your niche
Before you start thinking about what you want to offer an influencer you wish to work with, you might have to take some other things into consideration. In order for an influencer to agree to work with you on a project, you should always make sure that they are well-known in your niche, as this is the best and most fruitful way for you to attract an audience which will actually want to give your products and services a try.
Another thing you need to take into consideration is that an influencer will most likely not accept your offer if you are just direct messaging them for the first time, without ever having spoken to them before. It is important for your business and social relations to engage with other influencers online and to get to know them better or the reach out to them using an influencer platform.
You can achieve this very easily, by just sharing one of their posts, or leaving a like or comment relatively frequently. This will allow you to start a conversation with them a lot easier. “The more familiar an influencer is with you and your company, the more difficult it will be for them to turn down your offer, as you will no longer be a stranger”, advises Christopher K. Mercer entrepreneur and founder of Citatior.
- Pick a project which is bound to succeed
One of the main reasons why many influencers are not certain about working with smaller companies is because of the company’s lack of experience. Even if they have a good idea, they might still not have the means to complete it successfully and that can not only take up a lot of their time for no reason, but it can also harm their reputation.
In order to avoid this from affecting your collaborations with online influencers, you should put a lot of thought into the project you wish to work with them on. Not only should you be certain about the steps you will take along the way, but you should also make sure that you explain everything to them in detail.
On the one hand, this will show them that you know what you are supposed to be doing and that you have put enough thought into this project. On the other hand, they will acknowledge you as a professional who is offering them a serious job offer or partnership opportunity which will benefit both of you in the long run.
- Contact them correctly
In our day and time, most interactions with other users online happen through the messaging systems the various platforms we use provide us with. This tactic creates problems when it comes to trying to reach out to them, you are definitely not doing it correctly and you have very few chances of them replying.
The thing you should be doing instead, especially if you want them to seriously consider your offer is to contact them through influencer marketing platforms.
You can use these platforms to reach out to them and talk to them about the specifics of your collaboration. In some cases, it is possible that the influencer will be working with a marketing agency so your message will go through their agent first, so be patient and make sure you are thorough with the terms of your offer.
You should make sure that your text is free of any mistakes, like grammar and spelling errors.
In case you still decide to reach out to the influencer through your social media pages, make sure that you only contact them through your company’s account so they are able to easily spot that your account is real and that your proposal is legitimate.
Finding the right influencers for your projects
Working with people who have a large number of online followers can truly benefit your business and help you expand your reach online. The more effort you put into creating relationships with online influencers, the easier it will be for you to find reliable people to share and support products and services.
“Being successful on social media greatly depends on the influencers you come in contact with”, notes Amanda Sparks, head of the marketing department for EssaySupply. It is important for you to reach out to influencers in your niche and be on good terms with people who can truly help your marketing campaigns become a big success with just a simple post on their page.
Team up with influencers to success
Influencer marketing has become one of the most popular ways to promote a business of any scale. However, it is still very effective if you do it the right way. Find the approach that corresponds with your brand and marketing goals, use the best tips and experience shared by professionals, and voilà – you are on your way to success.