Brand partnerships have been proven to have mixed results for influencers. Some influencers have found these partnerships highly beneficial, while others have been burned by these relationships. This doesn’t mean that either brands or influencers should avoid these kinds of relationships. It simply means that it is important for brands and influencers to find the right fit, and manage the relationship in a way that will deliver the best results for everyone.
Using influencers for your marketing campaigns can feel overwhelming, where often multiple attempts to make influencers and the message work together are needed. However, once all i’s are dotted, the ROI can be enormous.
Influencer marketing has come a long way in the past few years and it is now one of the most efficient method to sell a product. This article shows us how to build brand awarness in only 5 efficient influencer marketing tactics.
If you’re an influencer, chances are there that you may be simply enjoying yourself and posting stuff that people seemed to like. Then boom! You have 100,000 followers, and brands start approaching you to promote them to your followers for some payment.
Hashtags have become a widely known marketing phenomenon, which is why Instagram generates around 95 million photos posted on this platform each day. Before you head adding hashtags to your posts, here are a few things you must know.
Gone are the days when brands would rely on advertisements along to influence clients’ purchasing decisions. Consumers consider influencers to be authentic sources of information. Hence, they consider the opinion of influencers as key in making purchasing decisions. In this article, you will learn some of the benefits of influencer marketing.
These days, anyone with an iPhone and a decent Instagram following can call themselves an influencer. There’s a good reason for the market to be crowded. Brands spent $8 billion on influencer marketing in 2019, with projections for that amount to expand to $22 billion by 2022.