How Local Influencers Can Be A Part of Global Brand’s Localization Strategies

In today’s interconnected global economy, brands are always eager to expand to other markets. It’s now being made easier thanks to the latest developments in technology, social media, e-commerce, online marketing platforms/software, and etc. Since we’re talking about global expansion, translation and localization is part of the picture. But that’s where bumpy road starts.

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What is the Future of Influencer Marketing

Gone are the days when a few big-shot brands ruled the market. Today, thanks to the internet, the market is diluted with the influx of startups. New and new brands are entering the completion at a rapid pace. It is the customer’s world. In such a scenario, smart and effective marketing is the need of the hour. You need to project your product in a different light. The brand has to promise the average user something more than the others.

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