There are so many businesses and people out there who are trying to make their mark in online marketing so it can be difficult to stand out from the crowd. Your best solution to make it to the top is to pair up with an influencer. This guide should help you get influencers to collaborate with your brand so they just can’t refuse.
The next step is preparing your pitch for your chosen influencers. Before jumping in, you want to learn as much as you can about them, their specialty, their engagement, previous projects, and habits, so you can cater your pitch to them. Influencers want to be compensated with money, so goodies, gifts, discounts and other similar things don’t work here. It’s better to pay monetary. Some influencer platforms don’t even allow these alternative compensations. Many influencers will prefer monetary compensation, which makes sense, but you can also discuss shout outs, product discounts, commissions, and more. Create a custom compensation package that works for both of you that they won’t be able to refuse. Finally, your outreach email to these influencers must be well-written and professional. Check out these online tools that can help with this step:
By following these tips, you’ll be prepared to pitch to an influencer to start a collaboration they can’t turn down. Good luck!
Ellie Coverdale, a technical and social media writer at Australian Reviewer and Write my Australia, loves sharing her new research on marketing and social media as well as influencer culture. She shares her knowledge of the industry and teaches content writing at OX Essays.