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Author: Gloris Folidis

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9 Mistakes to Avoid in Your Influencer Marketing Campaign

June 28, 2019September 10, 2019 Gloris Folidis Leave a comment

To make your influencer marketing campaign successful, you should be aware of the mistakes made by other brands. Here are the ones you should never make!

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Influencer Marketing Trends to Follow in 2019

June 26, 2019 Gloris Folidis Leave a comment

If you want to build an effective influencer marketing strategy, you should be aware of all the upcoming changes. Learn more about the latest trends!

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Summer Trends for Your Influencer Marketing Campaign

June 11, 2019June 11, 2019 Gloris Folidis Leave a comment

Summer being the hottest season for influencer marketing, it’s the time to capitalize on seasonal trends. Discover the top 5 summer trends to watch out for!

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Why Influencer Marketing Will Be Stronger Than Ever In 2019

June 7, 2019June 7, 2019 Gloris Folidis Leave a comment

As per the State of Influencer Marketing Report, influencer marketing in 2017 experienced a 198% growth. Learn why it will be stronger than ever this year!

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How Much to Budget on Influencer Marketing?

June 4, 2019 Gloris Folidis Leave a comment

Investment in influencer marketing is essential for brands to stay visible and relevant to their target customers. But how much should you budget for it ?

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The Most Effective Influencer Marketing Strategies

May 31, 2019June 3, 2019 Gloris Folidis Leave a comment

Without following these 5 key influencer marketing strategies, you may end up making decisions that are wrong for your brand and its success:

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The Truth About Influencer Marketing ROI

May 28, 2019June 3, 2019 Gloris Folidis Leave a comment

Still a challenge to pinpoint the exact ROI you generate by collaborating with influencers ? Determine your campaigns’ effectiveness with this new metric!

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How to Create Instagram Content That Influencers Will Link to

May 24, 2019June 3, 2019 Gloris Folidis Leave a comment

What if influencers can repost your content and mention your brand without having to pay them to do so? Impossible, you would say… Here’s how!

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7 Ways To Boost Your Engagement and Visibility on Instagram

May 21, 2019June 3, 2019 Gloris Folidis Leave a comment

Engagement – measured by likes, shares and comments – is now overshadowing the followers’ number. This is how to improve it and boost your visibility!

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Why Recurring Influencer Marketing Campaigns Perform Better?

May 17, 2019June 3, 2019 Gloris Folidis Leave a comment

A one-time collaboration with an influencer is hardly even beneficial for a brand. Here is why recurring influencer marketing campaigns perform better!

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