Influencer marketing has taken the advertising and marketing world by storm. Big brands and huge businesses have increased sales and spread brand awareness using this strategy, and you don’t even have to look far and wide to see for yourself. All you have to do is take out your phone and open your Instagram account. […]
Author: ifluenz
Long-Term Partnerships with Influencers – The Key to Success
Every successful brand knows just how effective influencer marketing can be in creating brand awareness, reaching the right audience, and ultimately increasing your bottom line. Indeed, influencers bring a lot to the table when it comes to marketing. Especially, in the highly digitized world, we live in today, where we spend almost half of our […]
5 Luxury Brands That Are Doing Right With Influencers
Luxury brands are facing massive challenges in attracting and retaining customers. To overcome this problem, luxury brands are taking the influencer marketing route and choosing to work with people who have a large and dedicated following of millennials on social media. Lessons in luxury marketing Today, we see some of the most iconic luxury brands […]
How to Define the Best Type of Influencer for Your Brand?
Using influencers to speak for your brand is one of the best ways to gain popularity and increase brand awareness, but how would you define the best influencer for your brand? With the craze of social media, the future of influencer marketing is very bright. Marketers have already started moving to influencers for advertising their […]
Why Are Influencers Perfect for Health and Fitness Brands?
The health and fitness industry is an evergreen market that has oodles of potential for anyone courageous enough to enter the arena. But it is also one of the toughest markets to promote in. Brands looking to strike a chord with potential customers need to think out-of-the-box and make themselves memorable. One way to do […]
Top UK Food Influencers in 2018
Everybody loves food, so it’s no surprise that food influencers today are doing so well. They are some of the most followed and most powerful influencers – telling people what to eat, where to eat, when to eat and how. Food influencers may be the ones who actually influence our lifestyle the most since food […]
Product launch? Don’t Do It Without Influencers
Are you planning a product launch? Research shows that 34.4% men and 15.4% women look towards brand recommendations by influencers before choosing the brand. If you’re launching a new product, it’s time you considered the services of influencer marketing companies like ifluenz. They will help you find relevant social media influencers who match your brand […]
The Future of Influencer Marketing
What are the influencer marketing trends for 2018? Before we go into details, know that more than 1/3 of Twitter users actively engage with influencers every day. 70% of the teenage population on YouTube looks towards vloggers for advice on everything from fashion to education. More than 19% of all online purchases have been tracked […]
How Can Instagram Business Tools Boost Your Influencer Strategy?
Have you ever heard of Instagram business tools? Imagine you wish to create an account on Instagram. You fill in the details, and you’re about to hit submit when you get a prompt asking you to choose if you wish to create a ‘personal’ account or a ‘business’ account. Instagram has recently allowed businesses to […]
How Influencer Marketing Boosts Your SEO?
Have you ever wonder if influencer marketing can impact positively your SEO? Research shows there are 1.8 billion websites in the world today. Only 0.1% of these websites receive 50% of the total traffic. This is almost always because of poor SEO. SEO is the lifeline of business. Quality SEO can increase website and blog […]